Elon’s International education Week 2024: Brand Identity
This brand identity for Elon University’s International Education Week centers around the 2024 theme, “The Many Faces of Elon: On Campus & Beyond.” The initiative aims to broaden students’ perspectives and enhance global awareness through diverse local, national, and international lenses. My role as a freelance graphic designer involved creating a visual identity that reflects these values while adhering to the university's branding guidelines. With the creation of the identity, I designed yard signs, banners, digital boards, stickers, flyers, and more for the event.
LogoMark
The design features faceless figures to symbolize the diverse and inclusive community at Elon, emphasizing the idea that every student contributes uniquely to the campus experience.
Wordmark
The handwritten style of type utilized in this wordmark help reflect the tactile education aspect of the identity, while also utilizing the secondary colors already within Elon’s brand guidelines.
Color Palette
To break away from the traditional maroon and gold palette of Elon, I utilized a clean design anchored in the university’s secondary color palette. This choice allowed for a more versatile application across various media with its eye-catching and vibrant presence.
Different logo lockups were explored for various formats, ensuring flexibility for use in different dimensions within print and digital formats.
